Fleming Design - The Story Through DesignOur most recent work, simplified. |
" Fleming Design is a full service design agency specializing in multi-component campaigns for print and the Web. You are currently viewing the "bare bones" HTML version of our site. For a fully immersive interactive experience (and more detail) please visit our Flash site. " |
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Nintendo Canada
The Challenge: Produce a multi-phase campaign for longtime client Nintendo of Canada to launch Wii as a radical new product and industry frontrunner that completely changes the way video games are played.
The Approach: A modern white colour scheme and clean imagery mirrored the product itself and set the Wii campaign apart. Stylized motion lines were highly effective in demonstrating the unique action, game-play, and function of the Wii controller.
The Results: The Wii launch campaign far exceeded expectations and not only attracted veteran gamers but also captured the highly sought new gamer market. Product demand continued to surpass supply long after the initial holiday season launch.
Peace it Together
The Challenge: Help boost awareness of Peace it Together, a non-profit organization that empowers youth to promote peace through dialogue, filmmaking, and multimedia, by offering our design services to create an overall brand, logo, website, and print materials that speak to diverse audiences.
The Approach: Given Peace it Together connects youth from global conflict zones, avoiding politically charged colours and images was essential. We created a black-and-white logo that puts a film spin on the iconic peace dove, and chose ever-changing accent colours and photos for the print pieces and website.
The Results: A powerful, politically neutral identity that appealed to potential program participants and corporate donors alike. The dynamic website allowed users to view the youth-made films, make a donation, apply to become a participant, and learn more about the organization's aims.
Omicron
The Challenge: Elevate Omicron's market presence as a leading integrated design and construction firm, through an entirely new corporate look and identity.
The Approach: Anchored by the positioning line "Total Building Solutions", Omicron was re-branded with a more substantial visual identity that represented exactly what the company was striving to become.
The Results: The new look provided both the confidence and professional image required to bid on (and win) larger national and international contracts. Omicron's clients responded enthusiastically and staff has given the new program a solid thumbs-up.
False Creek Design Group
The Challenge: Create a fresh identity for False Creek Design Group, an industry-leading interior and architectural design company with a forward-thinking corporate philosophy.
The Approach: Inspired by the idea of perspective, the combined wordmark and icon represented the firm's belief in their role as part of something greater. Their focus on sustainability, innovation, and resourcefulness drove the brand's clean and organic look.
The Results: An identity that met the hearty approval of FCDG and, most importantly, conveyed the company's core values to prospective clients through polished and integrated corporate materials.
Broadleaf
The Challenge: Brand a Canada-wide building materials distribution company that recently underwent a change in ownership and name. Gain the support of employees, customers, and suppliers, who were wary after the previous brand, only a year old, had missed the mark.
The Approach: Develop a strong, dynamic logo and build visuals around actual employees. Use these elements to anchor a comprehensive identity package that focused on exceptional service and positioned Broadleaf as a solutions provider, not simply a product supplier.
The Results: Embraced by management and employees at all 17 locations across the country, the new brand and materials quickly established the Broadleaf name as a trusted leader in the industry, ensuring a smooth transition for the newly independent company.
Scott Construction
The Challenge: Develop a new brand for a growing British Columbia construction company. Convey their increased industry stature and capabilities, and instill confidence in both internal and external audiences through polished, professional marketing and promotional materials.
The Approach: Leverage the full messaging power of the firm's tagline "Building on a Foundation of Trust," by ensuring the logo, graphic elements, corporate philosophy, and editorial language all work together to communicate this core concept.
The Results: A consistent message delivered across various mediums (signage, proposals, website, etc.) reinforced the Scott brand at every touch point. The firm's profile was elevated and their value more effectively communicated to clients, industry partners, and employees.
Fleming Creative Group
The Challenge: Create an original work of art that makes a strong visual statement for our creative firm's lobby. Capture visitors' attention while conveying who we are as a company in a striking and innovative way.
The Approach: Work with hybrid new media artist and Fleming intern Eric Chan to interpret our company slogan "The Story Through Design" using his unique process of integrating traditional drawing techniques with programs such as Flash, Photoshop, and Illustrator.
The Results: An intricate and vibrant oversize image depicting the creative process itself. Incorporating our motto and the names of our three divisions expressed our role in transforming creative input into solutions for our clients.
Canada Post
The Challenge: Design a postage stamp to commemorate the 250th anniversary of the birth of Captain George Vancouver, the eighteenth century seafarer whose exploration of the Pacific Northwest coast put Vancouver on the map - literally!
The Approach: Departing from a traditional portrait style, the innovative design conveyed Captain Vancouver's isolated position both geographically and personally, and incorporated a reproduction of his signature, latitude lines, and embossing on the figure.
The Results: A Canada Post first (the honoree's face is not shown on the stamp), and a design that was embraced by stamp collectors, history buffs, and the general public alike, with 30 million stamps projected to be sold worldwide.
Propaganda Games
The Challenge: Tell the story of a new video game development company to establish an industry presence and facilitate a wide-scale recruitment campaign for forward-thinking gaming experts.
The Approach: Taking inspiration from war-era propaganda, the stand-out promotional material and edgy launch website created a dark, apocalyptic identity that meant no mistaking Propaganda Games for its family-friendly parent company, Disney/Buena Vista.
The Results: The look struck the right tone, creating a strong identity for the fledgling company and attracting applications from innovative programmers and progressive gaming experts seeking a different kind of opportunity.
Emily Carr Institute
The Challenge: Impress students, faculty, staff, alumni, and funding partners of this renowned design school with a new visual identity and website that reflect a more modern feel, while celebrating the institute's longstanding tradition.
The Approach: The idea of "going on a journey" emerged as a central theme from an in- depth consultation process. Represented by the academic stages of application, education, and involvement, the theme transformed Emily Carr's brand on and off the web.
The Results: Website traffic increased almost immediately, leading to record- breaking applications the following year. Taking cues from the school's industrial setting, the new visual identity set the standard for all of ECIAD's future in-house design efforts.
Rhino Print Solutions
The Challenge: Create a corporate materials package to reflect Rhino Print Solutions' new reality as a printing company with sophisticated print capabilities and big-league ambitions.
The Approach: A butterfly motif was the perfect visual metaphor to convey Rhino's business transformation and, at the same time, showcase their print excellence, attention to detail, and high level of finish.
The Results: The vibrant capabilities package told Rhino's message beautifully and impressed their discerning design clientele, resulting in requests for more complex (and thus more lucrative) projects.
Great Canadian Candy Co.
The Challenge: Repackage an underachieving line of hard and chewy candies targeted at visitors to Canada, and available exclusively at airports and other travel and tourist-related outlets.
The Approach: Taking a humorous approach to the project, we chose to send a little bit of Canada home with each visitor in the form of whimsical illustrations and "Did You Know?" copy on each package.
The Results: Candy sales have been so strong that the client is now looking to extend the brand into other products including a proposed line of chocolate bars.
Cayenta Software Inc.
The Challenge: Work with a software company striving to offer the most widely distributed CIS package in North America by revamping the interface and showing them how to extend their brand across multiple promotional mediums.
The Approach: A complete overhaul of the interface, including redesigning its look while significantly improving functionality and usability; and an accompanying design blueprint showing brand application across a broad range of collateral.
The Results: Unified branding and indispensable workflow collaboration software that provided Cayenta's municipal, utility, and other cooperative-market clients with a powerful management tool, and positioned Cayenta as a leading solution provider.
Ledalite
The Challenge: Create an integrated sales campaign and establish a brand identity for pioneering lighting manufacturer Ledalite's innovative lighting product, PureFX.
The Approach: Fresh, bright marketing collateral, clear and concise technical illustrations, and striking custom photography that showed PureFX in action and explained the science behind the product.
The Results: The campaign received glowing results with sales taking off throughout North America. Ledalite's Marketing Manager described the campaign as the most successful launch ever for a Ledalite product.
International Cellars
The Challenge: Create a searchable, online catalogue for Western Canada's leading wine marketer and importer, making it easy for their wholesale customers to identify product availability and province-specific prices.
The Approach: A custom-built, cross-referenced online inventory of the client's entire wine list, searchable by type of wine, varietal, region, country, price range, supplier, and product name.
The Results: For wholesalers: a comprehensive, easy-to-use database with content-specific dynamic menus, product profiles, tasting notes, and reviews. For the client: an updatable online catalogue and a website in line with the company's brand.
Soup Doctor
The Challenge: Develop a sophisticated brand for a new fast food concept devised by a doctor. Keep within stringent time and budget guidelines and, most importantly, treat the first retail location as a springboard for later franchise opportunities.
The Approach: Build the brand around soup as a healthy comfort food, using "Soup to Nourish the Spirit" as the slogan, a Rx symbol for the logo, and hospital clipboards as part of the signage.
The Results: After winning multiple national business, design, and food industry awards, The Soup Doctor was purchased by a veteran restaurateur who plans to expand the concept nationally.